Understand your water demand and develop effective solutions

We work with water utilities and infrastructure owners to make better investment, operational and risk management decisions through predictive analytics and asset intelligence.

Combining engineering expertise, hydraulic modelling, asset performance data, cost modelling and digital decision-support tools to forecast asset behaviour, optimise investment programmes and improve network resilience. These solutions enable organisations to move from reactive maintenance towards proactive asset management while balancing service, cost and environmental outcomes.

WRc

WRc

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Creating a water-efficient strategy

Reducing water demand is one of the most cost-effective ways to improve water resilience, protect the environment and reduce the need for expensive new supply infrastructure. It supports wider objectives around net zero, affordability, drought resilience and sustainable growth.

Delivering water efficiency at scale, however, requires evidence. Stakeholders need confidence that their investments are targeted effectively, interventions are reaching the right audiences and claimed savings are real, measurable and scalable. Without robust insight and evaluation, it is difficult to prioritise actions, demonstrate value or build the business case for future investment.

Improve your water efficency
Person holding water in hands

How we can help you to become more water efficient

WRc helps clients understand water demand, develop effective solutions and demonstrate impact. Our water efficiency specialists combine expertise in water demand analysis, customer insight, behavioural science, policy, economics, engineering, data science and evaluation. We work across the full intervention life cycle, from identifying opportunities and developing strategy through to trial delivery, monitoring and impact assessment.

  • Water consumption and demand analysis
  • Customer and property segmentation
  • Behavioural and customer insight research
  • Demand forecasting and scenario development
  • Identification of target customers, sectors and activities
  • Baseline assessments and evidence reviews

We help stakeholders develop practical approaches to reducing demand.

  • Water efficiency strategies and roadmaps
  • Demand management planning
  • Policy and regulatory support
  • Customer engagement and behaviour change programmes
  • Non-household water efficiency programmes
  • Product, technology and innovation assessments
  • Intervention design and implementation planning

We guide and move you from ideas to evidence.

  • Pilot and demonstration projects
  • Innovation programme support
  • Trial design and delivery
  • Monitoring frameworks
  • Benefits assessment
  • Learning capture and continuous improvement
  • Scale-up and implementation assessments

Our independent monitoring and evaluation help you to understand what works, who it works for, why it works and at what cost.

  • Impact evaluation
  • Water-saving assessment
  • Logic models and theory of change development
  • Evidence generation for regulatory and investment decisions

Businesses and individuals we’ve helped become water efficient

Water companies

Regulators and government bodies

Retailers and non-household customers

Manufacturers and technology providers

Local authorities

Research and innovation partnerships

Developers and planning stakeholders

Charities and third-sector organisations

Example projects include:

  • Impact evaluation of AI-enabled customer engagement approaches for water efficiency and demand reduction (WEL project MyWaterGPT)
  • Delivery of Water Warriors, an innovative project developing water efficiency interventions focused on children’s influence on household water use (WEL project Water Warriors)
  • Support with the mandatory water efficiency label policy design, implementation and evaluation strategy (Defra and the Environment Agency)
  • Delivering a trial of flow regulator technologies to understand their impact on water demand and customer experience (Portfolio Project – multiple water companies)
  • Development and delivery of water efficiency home audit training to plumbers (Portsmouth Water)
  • Delivery of a research project into data centre water use and water efficiency options (MOSL Market Improvement Fund)
  • Technology assessment of recirculating shower technology in the UK (Northumbrian Water)
View our project portfolio

Unlock smarter strategies

We help turn complex challenges into efficient and sustainable opportunities.

Let’s build your strategy